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Date: Mar. 01, 2007
Contact: David Archer, V.P. Marketing
Phone: (503) 605-4151

Shari's Restaurants and Coca-Cola Sign Juice Beverage Agreement

Beaverton, OR – 3/1/07 – Shari's, the largest full service restaurant chain in the Pacific Northwest, recently announced a 5-year juice beverage contract with The Coca-Cola Company. Under the terms of the new agreement, Coca-Cola FoodService, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the juice provider for Shari's, supplying Minute Maid Orange Juice to 98 Shari's locations in Oregon, Washington, Idaho, California, Wyoming and Nebraska.

"The addition of Minute Maid is a real enhancement to our juice offerings," said Kevin Bechtel, Shari's Senior Vice President of Menu Development. "Our customers know Minute Maid as a brand they trust for quality, and they appreciate the fact they can now enjoy their preferred juice at Shari's."

"Winning the Shari's juice business gives us another opportunity to complement our customer's first-class menu selections with our high quality Minute Maid juice products and create a superb dining experience for the consumer", said Coca-Cola executive. This new agreement symbolizes Coca-Cola's commitment to its health and wellness initiative, offering the public 100% juice products as a beverage choice.

The Minute Maid juice conversion includes all new equipment and will be complete in all 98 Shari's locations by the end of March.

About Shari's Restaurants:
Shari's (www.sharis.com) is the largest full-service restaurant chain based in the Pacific Northwest. Founded in 1978 and operated by Shari's Management Corporation of Beaverton, Oregon, Shari's Restaurants provide customers high quality, reasonably-priced meals 24-hours a day in a comfortable surrounding. Shari's menu features a full selection of breakfasts, salads, gourmet sandwiches, hamburgers, dinner entrees, desserts and pies. With nearly 4,500 employees, the chain currently has 98 locations throughout Oregon, Washington, California, Wyoming, Idaho, and Nebraska.

About Coca-Cola Foodservice and Hospitality:
Coca-Cola Foodservice and Hospitality serves the restaurant and hospitality industry as part of The Coca-Cola Company -- the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information on serving our products, call 1-800-241-COKE.

 
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