Shari's Introduces their Premium NW Beef Hamburger

November 03, 2010

The West Coast Restaurant Chain Continues Its Menu Improvement with Industry-Leading Quality Burger

Shari's Restaurants announced today their introduction of a new line of Fresh Hamburgers, which are made with 100% USDA Choice Ground Chuck Beef, naturally raised from NW Ranches in the Columbia Basin.

"These burgers, quite simply, are the best among our competitive set", said Kevin Bechtel, Sr. Vice President of Menu Development. "Through our partnership with R&R Ranch, we're offering a patty that is unmatched in the family-dining category. No other large chain in the NW is offering this same quality of burger patty."

Bechtel also noted that these new burgers are all fresh, never frozen and will be flame-grilled to order to every customer's preference.

"Our guests told us that it's imperative that we continue providing fresh, regional-sourced products and ingredients. We're northwest raised, and we strive to serve menu items that are, too."

Along with the new beef, Shari's is introducing a new line of Burgers - including the "Trail Boss", which includes Shari's own Applewood-Smoked Bacon, Ham, Cheddar and Swiss cheese, and topped with a fried egg. "We wanted to create a proprietary Burger that people will come to Shari's for," Bechtel stated. "The Trail Boss is the burger that features a flavor to satisfy every taste and appetite".

Shari's is the largest full-service restaurant chain based in the Pacific Northwest. Founded in 1978 and operated by Shari's Management Corporation of Beaverton, Oregon, Shari's Restaurants are designed to provide high quality, reasonably-priced meals 24 -hours a day in a comfortable surrounding. Shari's menu features a full selection of breakfasts, salads, sandwiches, hamburgers, dinner entrees, desserts and a large selection of specialty pies. With nearly 4,500 employees, the chain currently has 104 locations throughout Oregon, Washington, California, Idaho, Nebraska and Wyoming.

Contact: Michael Kiriazis
Vice President of Marketing