SHARI’S ADDS CHIEF OPERATING OFFICER AS PART OF THEIR BRAND REFRESH STRATEGY
The West Coast Chain Adds Key Executive to Help Lead Growth
Contact: Michael Kiriazis
Vice President of Marketing
Beaverton, Ore. – (June 4, 2015) – Shari’s Café & Pies announces the addition of Rob Geresi as Chief Operating Officer. Mr. Geresi joins their executive leadership team as one of many significant changes occurring at Shari’s.
“Shari’s has been evolving at a rapid pace over the last couple years. We’ve re-imaged nearly 60% of our locations with contemporary building innovations; we’ve revamped our menu offerings with additional fresh, local and season item, and we’ve combined it all together with new branding elements. The updates were all driven by extensive guest feedback”, said Bruce MacDiarmid, President and CEO. “Rob is a key piece of the puzzle. He brings a wealth of restaurant and entrepreneurial experience to our organization, and we’re confident he’ll help us continue the strong sales and guest count growth trend we’ve been experiencing.”
Mr. Geresi’s background includes senior positions for Sonic Corp and Red Robin International. He was co-founder of New York Bagel Enterprises. In 1995, he received the National Entrepreneur of the Year Award’ from the U.S. Small Business Administration.
Shari’s is the largest full-service chain based in the Pacific Northwest. Founded in 1978 and operated by Shari’s Management Corporation of Beaverton, Oregon, Shari’s Cafe & Pies are designed to provide high quality, reasonably-priced meals 24 -hours a day in a comfortable surrounding. Shari’s menu features a full selection of breakfasts, salads, sandwiches, hamburgers, dinner entrees, desserts and a large selection of specialty pies. With over 4,000 employees, the chain currently has 96 locations throughout Oregon, Washington, California, Idaho, Nebraska and Wyoming.